Venturing into the realm of ad networks can feel like diving into a labyrinth of complex pricing models. As a marketer, deciphering these models is crucial for optimizing your advertising spend and achieving tangible results. First, we need to grasp the fundamental real-time bidding ebook types of pricing structures commonly employed by ad networks

Banner advertisements are a prevalent type of online advertising that appear on websites. They come in various dimensions, from small rectangular elements to larger, extensive banners that dominate the page. These visuals aim to attract users' attention and showcase products, services, or businesses. Traditionally, banner ads are static displays H